Privacy Policy

Welcome to the In The Bag’s privacy notice.

In The Bag respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from); the legal basis under which we process your data; and your privacy rights and how the law protects you.

1. Important information and who we are


In The Bag Promotions Limited (CRN: 09672652) is the controller and responsible for your personal data (collectively referred to as “In The Bag”, “we”, “us” or “our” in this privacy notice).

Contact details

Our full details are:

Full name of legal entity: In The Bag Promotions Limited

Email address:

Postal address: 81 Welbeck Road, London EN4 8RY

Telephone number: 020 3654 6826 / 07534 790 305

Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us

2. Use of Cookies

Our website uses cookies to enhance your experience while visiting the website. Cookies are small files saved to your computer that track, save and store information about the user’s interactions and usage of websites. We use cookies to provide you with a tailored experience within our website.

We recommend that if you wish to decline the use and saving of cookies from this website on to your computer you should take necessary steps within your web browser’s security settings to block all cookies from this website and its external service providers.

Our website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer in order to track and monitor your engagement and use of the website but it will not store, save or collect personal information. You can read Google’s privacy policy here for further information (

Other cookies may be stored to your computer by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

3. Social Media Platforms

Communication, engagement and actions taken through external social media platforms that we participate on are subject to the terms and conditions as well as the privacy policies held with each social media platform respectively.

You are advised to use social media platforms wisely and communicate/engage upon them with due care and caution in regard to your own privacy and personal details. We will never ask for personal or sensitive information through social media platforms and should you wish to discuss sensitive details with us, please contact us by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Where you use social sharing buttons you do so at your own risk. Please note that the social media platform may track and save your request to share a web page through your social media platform account.

4. Shortened links in social media

We may share web links to relevant web pages through social media platforms. By default, some social media platforms shorten lengthy URLs (web addresses).

You should exercise caution and good judgment before clicking any shortened URLs published on social media platforms. Despite the best efforts to ensure only genuine URLs are published many social media platforms are prone to spam and hacking and we cannot be held liable for any consequences of or damage caused by visiting any shortened links.

5. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We process your following personal data:

Identity Data includes first name, maiden name, last name title, date of birth and gender.

Contact Data includes billing address, delivery address, email address and telephone numbers.

Financial Data includes bank account and payment card details.

Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website].

Profile Data includes purchases or orders made by you.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with promotional and consumer products). If this is the case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

6. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Purposes for which we will use your personal data

We have set out below the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

In most circumstances we will process your personal data in order to perform our contract with you and provide you with promotional and consumer products.

We may process your personal data in order to administer, protect and improve our website, in this instance the lawful basis under which we are processing your personal data is that it is necessary for our legitimate interests in running and developing our business.

7. Disclosures of your personal data

We may have to share your personal data with the third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

8. International Transfers

We will inform you in advance where we propose to transfer your personal data outside the European Economic Area (EEA) or to an international organisation.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we must keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

10. Your Legal Rights

You have the right to: request access to your personal data; request correction of the personal data that we hold about you; request erasure of your personal data; object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms; request restriction of processing of your personal data; request the transfer of your personal data to you or to a third party; and withdraw consent at any time where we are relying on consent to process your personal data. If you wish to exercise any of the rights set out above, please contact us.

11. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.